Aware.org’s core mandate is to promote responsible consumption of alcohol and reduce its harmful use. Aware.org supports a “whole-of-society” approach that combines the efforts of different role-players to change individual behaviour and positively influence our country’s drinking culture and environment. Our programmes are informed by research and data with a focus on specific key forms of alcohol use that cause serious harm – particularly Underage Drinking, Road Safety and Sober Pregnancies.
We work with implementing partners that have a track record in social development programmes and behaviour change interventions. Aware.org recognises that South Africa’s harm-reduction efforts need to be scaled up in the interests of the health, wellbeing and safety of individuals, communities and our nation as a whole. We are keen to play our part in this effort.