About Us

The agent of change

Aware.org is dedicated to ensuring that those who choose to use alcohol, do so responsibly.
invested in harm reduction


years operational


implementation partners


national members


Our Philosophy

To drive socially responsible use of alcohol

Aware.org’s core mandate is to promote responsible consumption of alcohol and reduce its harmful use. Aware.org supports a “whole-of-society” approach that combines the efforts of different role-players to change individual behaviour and positively influence our country’s drinking culture and environment. Our programmes are informed by research and data with a focus on specific key forms of alcohol use that cause serious harm – particularly Underage Drinking, Road Safety and Sober Pregnancies.
Our Vision

Our quest for the responsible use of alcohol

We work with implementing partners that have a track record in social development programmes and behaviour change interventions. Aware.org recognises that South Africa’s harm-reduction efforts need to be scaled up in the interests of the health, wellbeing and safety of individuals, communities and our nation as a whole. We are keen to play our part in this effort.

Our Team

Carmen Mohapi

managing director

Deveshani Pillay

programme manager

Buhle Mazibuko

Assistant programme manager

Mokebe Thulo

head of brand

Lebogang Mashigo

Senior Programmes Manager

Shawn Chauke

Office Administrator
Our Board

Our board
and their representatives

Aware.org – the Association for Alcohol Responsibility and Education – is a non-profit company that is overseen by a board comprising representatives of its main member companies in the alcohol industry. The board is responsible for ensuring that the organisation is well managed and that it fulfils its mandate.
view our board members

Our Members


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