Our Work

Promoting the responsible use of alcohol.

Aware.org is an initiative of the alcohol industry in South Africa and we collaborate with a range of organisations that have a track record in the areas we have prioritised for action.
Our Focus Area

#NO to Under 18

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Did You Know?
#NO to Under 18

Our flagship programme #NO to Under 18 – strives to eradicate underage drinking. Research indicates that 19.9% of South African learners claim to have had their first drink by the age of 13.

Our Focus Area

Road Safety

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Did You Know?
Road Safety

Alcohol consumption and other human behavioural factors contribute to South Africa's high road accident and related fatality rates. Aware.org pursues a “whole-of-society” approach for safety on our roads through a partnership with the Johannesburg Metropolitan Police Department (JMPD).

Our Focus Area

Sober Pregnancies

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Did You Know?
Sober Pregnancies

Fetal Alcohol Spectrum Disorder (FASD) affects children born to mothers who consume alcohol while pregnant. South Africa is considered to have the highest prevalence of FASD in the world

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