Who we aim to reach
Aware.org aims to reach drivers who are intoxicated whilst driving through the partnership with the Johannesburg Metropolitan Police Department (JMPD) This is conducted through the usage of the evidential breath alcohol test (EBAT) which ensures that evidence collected during a roadblock is sufficiently robust to be admissible in court, thereby increasing the number of convictions and referrals for rehabilitation.
What we offer
Our knowledge and awareness campaigns focuses on the public across the country to deter drunk driving. This is to assist drivers change attitudes and behaviour that may lead to offences and harm.
Our partners
- Aware.org member companies and associations invested in public awareness activities on drinking and driving
- Johannesburg Metropolitan Police Department (JMPD)
- Road Traffic Management Corporation (RTMC)
- South African National Institute for Crime Prevention and the Reintegration of Offenders (NICRO)
Understanding Youth & Alcohol: The Voices of Tomorrow
Commissioned by Aware.org, this national research explores how South African teens (ages 11–17) perceive alcohol harm reduction programmes and underage drinking campaigns. Conducted through over 1,100 interviews, the study offers powerful insights into youth behaviour, media influence, and the messaging that resonates most with young people. It’s a key step in shaping a safer, healthier future for the next generation.
