July 26, 2024
![AWARE.org: Leading the Fight Against Underage Drinking](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/66a324508dfe142d5adb093c_group-of-diverse-college-students-2023-11-27-05-32-56-utc.webp)
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AWARE.org: Leading the Fight Against Underage Drinking
AWARE.org is leading the charge in South Africa to promote responsible drinking and prevent alcohol-related harm, particularly among the youth. Through education, advocacy, and community partnerships, AWARE.org aims to empower individuals to make informed decisions about alcohol consumption. A key focus of their efforts is the #NOtoUnder18 campaign, which targets underage drinking with a comprehensive strategy that includes education, community engagement, and policy advocacy.
July 4, 2024
![Flying the flag for youth - Newsletter](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/66869ac368834b9f5f16003c_Newsletter_2.webp)
Our team is thrilled to share the start of the exciting #MakersOfTomorrow campaign that is geared to amplify AWARE.org’s flagship #NOtoUnder18 pillar to all stakeholders. You’ll be hearing about why and how we’re addressing underage drinking across radio, television, print, online media as well as the gaming space.
June 16, 2024
![AWARE.org Champions Youth Wellbeing on June 16th by combatting Underage Drinking](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/6671326e39053a97264591c2_no-friendship-is-an-accident-shot-of-a-group-of-y-2023-11-27-04-53-52-utc.webp)
June 3, 2024
![AWARE.org recognised for beyond-the-ordinary approach to fighting drinking and driving](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/665da9cc71dfefec43221edf_SABRE%20Awards.jpeg)
AWARE.org's "Drunk Drivers Stay Free" campaign has taken the world by storm, winning prestigious international awards and proving that South African NGOs can lead impactful social change with creativity and innovation. The campaign's clever mock travel ads, highlighting the harsh reality of spending the holidays in jail due to drunk driving, captured massive attention. Garnering over 39,000 interactions, reaching 10 million radio listeners, and achieving a media reach valued at R216 million, this initiative showcases the power of bold partnerships and imaginative strategies in promoting road safety.
May 16, 2024
**Join RoVille Rescue: Crush Underage Drinking!** Step into RoVille Rescue on Roblox and help combat underage drinking! This engaging game challenges young adventurers to make informed choices about alcohol. "By launching RoVille Rescue, we're reaching out to young audiences right where they are," says Mokebe Thulo, Head of Brand at AWARE.org. Be part of the #NOtoU18 movement and help create safer, alcohol-free environments for adolescents. Let's build a brighter, sober future together!
April 26, 2024
![Freedom Day: Reflecting on Youth Freedom and Empowering Choices](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/662788087e21ca5bf66cf0b4_Post_26-4-24.jpg)
April 22, 2024
![Step into reality and see the road through the eyes of a drunk driver](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/6626275cddb352d324f02687_Game%20UI_1.webp)
Step into the virtual bar, toss back a few drinks, and then buckle up for a sobering reality check. Aware.org's Drunk Goggles simulator isn't just another game; it's a life-saving wake-up call. Say goodbye to misconceptions and hello to hard-hitting truths about the dangers of driving under the influence. Are you ready to be part of the revolution in road safety?
March 28, 2024
March 19, 2024
![Aware.org Commemorates Human Rights Day by reinforcing commitment to responsible alcohol consumption](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/65f948e8673d45286ad2d7ff_Altus%20Sport_Thulani%20Primary%20School-95.webp)
Aware.org Commemorates Human Rights Day by reinforcing commitment to responsible alcohol consumption
30 years of democracy, 30 years of progress – and the journey continues. As South Africa marks Human Rights Day, Carmen Mohapi, Managing Director of Aware.org, calls for a renewed focus on alcohol harm reduction to safeguard the rights to health and safety for all.
February 19, 2024
![Aware.org shines spotlight on sober pregnancies during Pregnancy Awareness Week](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/65d33a249ae750b3d867f6da_im-so-happy-to-have-you-guys-shot-of-a-group-of-f-2023-11-27-05-33-31-utc.webp)
As National Pregnancy Awareness Week approaches (10-16 February), Aware.org takes a crucial stand against Fetal Alcohol Spectrum Disorders (FASD). Partnering with the Foundation for Alcohol Related Research, we're committed to reducing birth defects caused by alcohol during pregnancy. South Africa faces the highest reported rate of FASD globally, a pressing public health concern. Carmen Mohapi, Managing Director of Aware.org, emphasizes, 'No amount of alcohol is safe during pregnancy.' Let's break the stigma, support pregnant women, and decrease FASD births. Join us during National Pregnancy Awareness Week and World Birth Defects Day to make a meaningful impact on countless lives.
January 22, 2024
![Embracing Responsible Choices in the New Year](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/65c9faffa77aaff719c1de2b_group-of-diverse-friends-enjoying-dinner-eating-in-2024-02-06-22-40-12-utc.webp)
December 18, 2023
![Choose an #AlwaysOn mindset on the roads this festive season](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/65802ad73aa3e9277921ca29_woman-in-car-with-christmas-presents-2023-11-27-04-49-23-utc.webp)
Celebrate the holidays responsibly this year! Choose the #AlwaysOn mindset over the #IrresponsibleOffender label. Imagine the cheer if road accidents halved—our collective actions matter. Let's steer clear of alcohol behind the wheel, making roads safer for everyone. Join the movement towards responsible driving—it's a journey worth taking. From designated offender to responsible driver, the choice is ours. Let's make this holiday season merry and safe for all!
December 8, 2023
![Festive Season 2023 Special: Drunk drivers stay for free](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/65731020bdcba66e97fdc119_Post%208.12.23.jpg)
November 22, 2023
![Aware.org Urges Safe Celebrations after Exam Season](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655dfbba4b872524f6fa848b_happy-group-of-teen-friends-hugging-each-other-smi-2023-08-19-03-55-42-utc.webp)
November 10, 2023
![Designated Driver? Or… designated offender.](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655cb48e8f8312f2eb35f3d0_travel-road-trip-and-happy-black-man-driving-a-ca-2022-12-10-03-21-42-utc%20(2).webp)
Navigate responsibly through South Africa's roads – the choice is yours: Designated Driver or Designated Offender? Irresponsible drinking and driving are avoidable, and the statistics prove it. Join the collective effort with Aware.org in enforcing safety measures and embracing evidential blood alcohol testing.
October 18, 2023
![October Transport Month](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/652fb5ef12442af9b0d4c733_Thumbnail%20Image.webp)
September 6, 2023
![Uniting to prevent Fetal Alcohol Spectrum Disorder (FASD)](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655ca4b0a7039157b4dc72f6_pexels-william-fortunato-6393346.webp)
August 30, 2023
![Embracing Spring with Mindful Celebrations](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655ca6c90ae26243eace0d21_Embrace%20Spring%20(1).webp)
August 29, 2023
![#NO to U18](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/650ab036a010ae9a1f3fc91b_pexels-mary-taylor-5896916.webp)
August 28, 2023
![Alcohol use a potent threat to youth development](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655ca4e34a71584f1e1e32a6_pexels-shelagh-murphy-2883380.webp)
August 10, 2023
![South Africa, it's time for a sober conversation](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655ca745d221fcd478c2c50c_1.webp)
August 8, 2023
![Be Sober. Be Seen. Be Safe.](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655ca70134041066f5366491_pexels-eliel-frances-etruiste-705477.webp)
August 1, 2023
![Enjoy the holidays - responsibly](https://cdn.prod.website-files.com/64b52d5eca52f1ecc2e59b00/655ca779e36d2208758095ff_pexels-cottonbro-studio-4430312.webp)
![a phone and a smart phone with an app on the screen](https://cdn.prod.website-files.com/64afbf0da65d7b3be0358d54/64ecaf539416cc2f8bcdca59_Calc_card_mockup.png)
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