This Women’s Month, Aware.org, South Africa’s leading organisation championing responsible alcohol use, launches the Power campaign, honouring the role of women as everyday changemakers and catalysts for long-term societal transformation.
Women are not only contributors to change – they are the architects of it. From boardrooms to communities, from the workplace to the home, women drive decisions that uplift, protect, and shape a more equitable South Africa. The Power campaign calls on all South Africans to move beyond symbolic recognition and embrace active, sustained advocacy for gender equality.
“At Aware.org, our commitment goes beyond celebration. This campaign recognises the influence women have in shaping safer communities and how central their empowerment is to reducing alcohol-related harm,” says Mokebe Thulo, CEO at Aware.org. “We cannot talk about harm reduction without addressing the link between alcohol abuse and the disenfranchisement of women. Women’s empowerment is harm prevention.”
The campaign centres on a simple but profound truth: every choice matters. Whether big or small, each decision has the power to amplify voices, open access, and restore dignity. Empowerment is not only structural – it’s personal, relational, and deeply rooted in everyday actions.
Key to Aware.org’s approach is the belief that inclusivity and equality are non-negotiable. Gender equity is not a side project. It is integral to building a safer, more resilient country – one free from violence, discrimination and marginalisation.
“We believe in showing up for women, not only in August and for Women’s Month but every day,” continues Thulo. “This campaign is part of a broader, ongoing effort to dismantle systemic inequality, uplift women, and strengthen the collective resolve for a harm free and safe South Africa.”
Through public engagement, media platforms, corporate dialogues, and community outreach, Aware.org invites all South Africans to join the conversation. The Power campaign encourages everyone to listen, learn, lead and support.
The Power campaign is a reminder that creating a safer, more equitable South Africa requires more than seasonal celebration - it demands daily advocacy, inclusive decision-making, and community-wide action. Aware.org invites every South African to join in listening, learning, and leading change, ensuring women’s empowerment remains central to building a harm-free future.
