We are Aware.org

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Our Focus Areas

View details about our focus pillars and various active programmes.
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Partners

Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
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Members' Area

Access our dedicated members area to join or renew your membership.
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About Us

Promoting the responsible use of alcohol

Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
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#NO to Under 18

Our programme to eradicate alcohol consumption by young people under the age of 18 is informed by a complex set of factors that drive underage drinking.
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Road Safety

Drivers' attitudes are critical determinants of their behaviour on the road.
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Sober Pregnancies

South Africa is considered to have the world's highest reported rate of Fetal Alcohol Spectrum Disorder (FASD).

Makers of Tomorrow

Meet the real inmates of South Africa

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Latest News

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April 25, 2025

Freedom to choose responsibly: AWARE.org calls for a whole-of-society approach to alcohol responsibility

As South Africa celebrates Freedom Day, AWARE.org asks: what does freedom mean if it’s not used responsibly? This powerful call to action reminds us that true liberty includes the responsibility to make choices that uplift, not harm.
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April 17, 2025

“Just one drink” can turn into “Drunk Detour” - AWARE.org urges South Africans to Stay on the Right Track This Easter

AWARE.org’s “Drunk Detour” campaign urges South Africans to think twice before drinking and driving this Easter, using powerful road-trip visuals to highlight the real consequences of impaired decisions.
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April 1, 2025

Beyond the Statistics: AWARE.org Roundtable Examines Solutions to Alcohol-Related Road Deaths

South Africa’s road fatality crisis remains a national concern. AWARE.org’s recent Road Safety Roundtable gathered policymakers, industry leaders, and law enforcement to drive collaborative solutions and promote responsible road use—particularly in curbing alcohol-related incidents.
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