Our Work
View details about our focus pillars and various active programmes.
Media
Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
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Featured Campaign
2026 Reset: A Future to Be Proud of
Featured Campaign
Makers of Tomorrow
Discover the facts behind your drinking habits and take control of your story.
About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Latest News
March 17, 2026
FASD is not simply a medical issue — it is a societal one. While the science is clear that no amount of alcohol is safe during pregnancy, prevention is still inconsistent. From overstretched healthcare systems to deeply rooted social norms, the challenge is not awareness alone, but how and where meaningful intervention takes place.
February 9, 2026
February 4, 2026
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More than 30,000 learners in the Eastern Cape have pledged to abstain from or reduce alcohol consumption after taking part in the #NOToU18 Peer-to-Peer Programme. Implemented across 40 schools, the initiative places young people at the centre of conversations about underage drinking—achieving an 84% commitment rate and demonstrating the power of peer-driven behaviour change.
