As we reflect on Youth Month, the question is not whether young people will shape South Africa's future, but how we will support them in doing so. By creating opportunities, fostering responsible choices, and investing in youth development, we can ensure that the next generation is equipped to lead, innovate, and drive lasting change. The future is built through action—and it starts today.

New research from AWARE.org reveals that South Africa’s response to alcohol harm during pregnancy is still struggling to turn awareness into behaviour change. While most people understand that drinking during pregnancy can be harmful, the findings show that poverty, trauma, stigma, misinformation and social norms continue to shape risky environments for expectant mothers. The research positions Fetal Alcohol Spectrum Disorder as a wider community issue, not simply a maternal one.

New research commissioned by AWARE.org highlights that FASD prevention in South Africa requires more than awareness campaigns. A whole-of-society approach is needed, one that addresses social norms, economic pressures, support systems and community environments.