Our Focus Areas
View details about our focus pillars and various active programmes.
Partners
Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
Latest Updates
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Members' Area
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About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Latest News
September 23, 2024
AWARE.org calls on all South Africans to honour Heritage Month by fostering responsible alcohol consumption through the spirit of Ubuntu. Their initiatives focus on sober pregnancies, underage drinking prevention, and road safety, working with stakeholders across the country to build a safer, healthier future for all.
September 6, 2024
South Africa faces a critical challenge with Fetal Alcohol Spectrum Disorders (FASD), a preventable condition with a national prevalence rate of 11%. AWARE.org, in partnership with FARR, is launching the "Reveal the Truth" campaign to raise awareness, promote alcohol-free pregnancies, and support at-risk communities.
August 21, 2024
This Women's Month, Aware.org honors the remarkable women driving harm reduction in the alcohol industry. These professionals, who are also mothers, daughters, and friends, dedicate themselves to creating safer communities and fostering positive change. Their stories inspire us to join their mission for a healthier, more compassionate world.