Our Work
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Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
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About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Latest News
July 23, 2026
July 6, 2026
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AWARE.org's Q2 2026 Newsletter showcases how collaboration, research and evidence-led action are driving meaningful progress in reducing alcohol-related harm across South Africa. From empowering young people through Youth Month initiatives and strengthening road safety partnerships to launching nationally representative Sober Pregnancies research, the quarter demonstrates the impact of a coordinated, whole-of-society approach. Explore the full newsletter to see how AWARE.org continues moving beyond awareness to create lasting behaviour change and healthier communities.
June 17, 2026
As we reflect on Youth Month, the question is not whether young people will shape South Africa's future, but how we will support them in doing so. By creating opportunities, fostering responsible choices, and investing in youth development, we can ensure that the next generation is equipped to lead, innovate, and drive lasting change. The future is built through action—and it starts today.
