Our Work
View details about our focus pillars and various active programmes.
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Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
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About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Latest News
March 12, 2026
Alcohol experimentation among South African youth often begins as early as age 11, with peer influence identified as the primary driver. AWARE.org’s research highlights a critical intervention window in adolescence, where targeted education, community programmes, and positive role models can help reduce early alcohol use and lower the long-term risk of Fetal Alcohol Spectrum Disorder (FASD).
February 9, 2026
February 4, 2026
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More than 30,000 learners in the Eastern Cape have pledged to abstain from or reduce alcohol consumption after taking part in the #NOToU18 Peer-to-Peer Programme. Implemented across 40 schools, the initiative places young people at the centre of conversations about underage drinking—achieving an 84% commitment rate and demonstrating the power of peer-driven behaviour change.
