Programme Activity Results (Q2 | 2024)
Aware.org has made substantial strides across its core initiatives, significantly advancing underage drinking prevention, road safety, sober pregnancies, and brand development. Our key programmes demonstrated impactful results, with notable achievements in outreach, enforcement, and public awareness. As we review this year’s performance and plan for the future, the commitment and support of our stakeholders will be crucial in sustaining and expanding our successes into 2025.
8500 children
4800 arrests
11500 people reached
R3 405 877,08
#NOtoUnder18
After School Recreation:
YTD Target: 6, 000 children to be reached with various sporting codes and alcohol related content.
YTD Reach: A total of 8,523 children were reached.
Results: 51% increase in knowledge: alcohol related content.
KPI: 83% of participants intend to abstinence or reduce alcohol consumption.
YTD Target: 6, 000 children to be reached with various sporting codes and alcohol related content.
YTD Reach: A total of 8,523 children were reached.
Results: 51% increase in knowledge: alcohol related content.
KPI: 83% of participants intend to abstinence or reduce alcohol consumption.
Rehabilitation:
YTD Target: 537 children were targeted for the SANCA rehabilitation programme.
YTD Reach: A total of 570 children were enrolled for the SANCA rehabilitation programme
Results: 59% increase in knowledge of the dangers of alcohol
KPI: 74% of participants claimed a reduction in the consumption of alcohol
YTD Target: 537 children were targeted for the SANCA rehabilitation programme.
YTD Reach: A total of 570 children were enrolled for the SANCA rehabilitation programme
Results: 59% increase in knowledge of the dangers of alcohol
KPI: 74% of participants claimed a reduction in the consumption of alcohol
Sober Pregnancies
Sober Pregnancies Programme:
YTD Target: 4,000YTD
Reach: 11,500 people reached with awareness campaigns/messages on FASD
YTD Target: 4,000YTD
Reach: 11,500 people reached with awareness campaigns/messages on FASD
Results:
- Conducted a FASD prevalence study in Trompsburg –Free State. 105 learners were assessed for FASD. Prevalence rate for the area has been established.
- Enrolled 50 ECD children, their mothers, and households per annum to participate in an 8-session ECD programme.
- Recruited 89 women before 20 weeks' gestation (pregnancy stage) into the Healthy Mother, Healthy Baby Programme.
- Enrolled 20 Learners diagnosed with FASD or other learning barriers to participate in a weekly support programme for 28 weeks
2024 PR AVE Results
2024 Targets
2024 Actuals
January R100 000
R 282 556
February R150 000
R 35 000
March R250 000
R1 101 766
April R500 000
R 642 909
May R150 000
R 637 124
June R350 000
R 1 247 704
July R350 000
R 735 291
August R400 000
R 1 044 522
Advertising value equivalency (AVE) is used in PR to measure the dollar value of media coverage of a PR campaign. AVE would measure the size of the media coverage, the space it was put, and calculate the advertising rate for similar ad.
2024 PROGRAMME ACTIVITY REPORT
Summary
In 2024, Aware.org’s made significant progress in underage drinking prevention, road safety, sober pregnancies, and brand development. The #NOtoU18 programme will reach over 100,000 children. Thus far, the Don’t Drink and Drive initiative has led to 4,828 arrests, while the NICRO programme improved knowledge for 152 beneficiaries. Sober Pregnancies has engaged with nearly 12,000 people and enrolled key participants. Brand efforts included a successful GIBS roundtable discussion, a Women’s Month campaign and an impactful FASD campaign. Aware.org is set for continued success in 2025, with ongoing stakeholder support being essential.