About the Campaign
At Aware.org, our mission is to reduce alcohol-related harm and protect the lives of South Africans, especially during the festive season, when the consequences of drunk driving are at their highest. This year, we are calling on all South Africans to make the right choice long before they find themselves behind the wheel.
Our campaign, Shiy’imoto – Park Your Car. Not Your Life, encourages people to decide before the night begins how they will get home safely. We know that planning ahead can feel inconvenient, but taking responsibility is one of the most powerful choices anyone can make. Making the right choice isn’t only about avoiding danger, it’s about choosing freedom, safety, and the chance to celebrate without regret.
Our festive content series brings the message to life through characters we all know, and stories we’ve all lived
These stories use humour and heart to normalise leaving your car behind.
Because the people you love want you home — alive, safe, and smiling tomorrow.
Submit Your Ride, Shiy’imoto Style.
This competition celebrates South Africans who choose a safe ride home when alcohol is part of their plans. By opting for an e-hailing service instead of driving, you can submit your trip receipt and stand a chance to win e-hailing vouchers. It’s our way of recognising responsible choices and encouraging safer roads for everyone.
How it works:
Make the right choice. Shiy’imoto.
Because choosing not to drink and drive isn't just a rule, it's a responsibility, a culture, and a promise to let people who love you.
