We are Aware.org
Promoting and supporting the responsible use of alcohol.
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Our Focus Areas
View details about our focus pillars and various active programmes.
Partners
Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
Latest Updates
Read all about our latest news, blogs and interviews.
Members' Area
Access our dedicated members area to join or renew your membership.
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About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Latest News
July 26, 2024
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In the first half of 2024, AWARE.org's initiatives have significantly increased awareness about the dangers of underage drinking, with a 59% rise in knowledge among participants and 71% committing to reduce or abstain from alcohol. The success of these programmes, including the ICAN Programme by SANCA National and the Golden Harvest Underage Drinking Rehabilitation Programme, highlights the impact of targeted interventions in fostering healthier choices among young people.
July 4, 2024
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Our team is thrilled to share the start of the exciting #MakersOfTomorrow campaign that is geared to amplify AWARE.org’s flagship #NOtoUnder18 pillar to all stakeholders. You’ll be hearing about why and how we’re addressing underage drinking across radio, television, print, online media as well as the gaming space.
June 16, 2024
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