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About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Latest News
January 23, 2026
January 9, 2026
December 15, 2025
Drunk-driving arrests have surged by nearly 9% compared to last year, with 1,478 motorists detained in recent national operations. As authorities intensify roadblocks and breathalyser testing, AWARE.org is urging South Africans to take personal responsibility and “leave the car behind” when drinking — a decision that could save thousands of lives this festive season.
