We are Aware.org
Our Focus Areas
View details about our focus pillars and various active programmes.
Partners
Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
Latest Updates
Read all about our latest news, blogs and interviews.
Members' Area
Access our dedicated members area to join or renew your membership.
Submit your ride competition
Shiy’imoto – Park Your Car. Not Your Life.
This competition celebrates South Africans who choose a safe ride home when alcohol is part of their plans. By opting for an e-hailing service instead of driving, you can submit your trip receipt and stand a chance to win e-hailing vouchers. It’s our way of recognising responsible choices and encouraging safer roads for everyone.
Discover the facts behind your drinking habits and take control of your story.
About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Follow us on social media
·
Latest News
December 9, 2025
December 1, 2025
As matric learners celebrate the end of exams, AWARE.org’s Celebrate. Pause. Dream. campaign reframes Pens Down through youth leadership, safer choices, and responsible celebration. Combining research, peer voices, and interactive experiences like the new Roblox game, the movement empowers young South Africans to define freedom on their own terms.
November 14, 2025
AWARE.org’s Impact Celebration in Sandton brought together government, industry, law enforcement, and community leaders to recognise a year of measurable progress in reducing alcohol-related harm across South Africa. From strengthened partnerships to large-scale community programmes, the event highlighted how multi-sector collaboration is driving real behaviour change and shaping a safer, healthier future.
